About Us

Infinity Gritty is a New York City-based music label and consultancy.  The label focuses on pushing the creative limits of artistic expression at the nexus of jazz, pop, and the x-genre, while inspiring community between music-makers, brands, and greater society.
Infinity Gritty officially launched in 2017, and has since grown a broad catalog of work with artists spanning four continents, including Adam Ahuja (United States), Project K-Paz (Brazil),  RoSaWay (France), NOON (United Arab Emirates), and E Scott Lindner (United States).  

Along the way, Infinity Gritty has had the pleasure of collaborating with several industry partners for select catalog releases, including projects with NYC’s Pinch Recording studio, Grammy-winning alt-jazz community Ropeadope Records, and music-blockchain incubator Parabellum Music Group.

The label has also received album reviews from stalwart publications, such as Rolling Stone, Atwood Magazine, All About Jazz, Mathematical Association of America, and has landed track features on playlists such as Spotify’s flagship “State of Jazz.”  To dig into the catalog, check out our releases here.

Authentic Music meets Authentic Brands

The 21st music industry has taken quite a turn: record labels once flush with capital from physical album sales now re-establish new avenues for revenue to drive the industry.  Similarly, artists have re-centered around remaining fields of income generation: performance, publishing, streaming and merchandising, whilst simultaneously seeking new pathways to grow the artistic career.

Hence, the industry is ripe for creative alternatives.  One possibility: there are countless of non-entertainment brands that have well-defined products or services, but do not necessarily own a creative identity that could foster broad relationships with the culture.  However, brands could virtually ‘become labels’ and patrons of the arts, adding an expressive and creative arm to their existing brands.

This was the birth of Infinity Gritty’s BeTheLabel: a back-to-front music production, distribution, and marketing service to provide companies with fresh content and a dynamic campaign to effectively build community around their products and services.  At the same time, BeTheLabel gives talented artists that align with the brand identity a new avenue for support in a highly competitive entertainment climate: a win-win formula.


Adam Ahuja is an American multi-instrumentalist, music producer, live-looping artist and entrepreneur.  Adam tours as an independent artist and musician and has been a member of acts such Robert Randolph & the Family Band, performed alongside musicians such as Questlove of The Roots, and recorded with artists such as rock-icon Meatloaf.  Adam holds a Master’s in Organizational Management (MBA) from University of Konstanz in Germany and BSBA from Bucknell University and is a former Partner at the Institute for Strategy & Complexity Management, an international consulting firm.  Adam resides in New York City and enjoys a good philosophical conversation every now and then.

Our Network

Pinch Recording

A key recording and mixing partner of Infinity Gritty has been Pinch Recording.  Pinch is home to a 22-foot ceiling, multi-room facility in Long Island City, New York City hosting a mixture of the latest and greatest equipment along with class gear, coupled with an experienced and uniquely gifted staff.  The studio maintains an organic environment that feels like family when stepping through the door.  Pinch Recording helps us achieve the artist dream: creative freedom, quality music, and unparalleled sound.

Ropeadope Records

Infinity Gritty has co-launched select releases from its catalog together with the Ropeadope Records.  Ropeadope is an undisputed force in modern music, releasing hundreds of killer records, including albums from Grammy-winning jazz warriors Snarky Puppy, drum cult-hero Nate Smith, and Kendrick Lamar‘s producer-at-the-helm Terrace Martin.  Ropeadope’s new 21Soul all-encompassing media venture reinforces its continued impact as leading voice for bold and authentic artist expression.